Privacy Policy

At Ethgrity (“we,” “us,” or “our”), we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.ethgrity.com].

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, the General Data Protection Regulation (GDPR) for European users, and the California Consumer Privacy Act (CCPA) for US users.

1. Information We Collect

A. Personal Data You Provide

We collect information you voluntarily provide to us, such as:

• Contact Forms: Name, email address, and phone number when you request a quote or contact us.
• Financial Inquiries: If you request information about mortgages or insurance, we may collect specific details required to provide a preliminary assessment (e.g., employment status, property details).
• Comments: When you leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

B. Automatically Collected Data

When you access our site, our servers automatically collect:

• Log Data: IP address, browser type, operating system, and pages visited.
• Device Data: Information about the device (mobile vs. desktop) you use to access our services.

2. How We Use Your Data

We use your information for legitimate business purposes, including:

• Service Delivery: To provide the mortgage, insurance, or educational content you requested.
• Communication: To respond to your inquiries or send newsletters (only if you have opted in).
• Website Improvement: To analyze user behavior and improve our content (via Google Analytics).
• Security: To detect and prevent fraud or spam.

3. Cookies & Analytics

Google Analytics

We use Google Analytics to understand how visitors engage with our site. Google Analytics uses cookies to track your session. This data is anonymized before being stored. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense

We may use Google AdSense to display advertisements. Google uses cookies to serve ads based on your prior visits to our website or other websites.

• Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet.
• You may opt out of personalized advertising by visiting Ads Settings.

4. Third-Party Disclosures

We may also share data with:

• Service Providers: Hosting services (e.g., WordPress), email marketing platforms, and spam detection services (e.g., Akismet).
• Legal Obligations: If required by law (e.g., a subpoena or court order).

5. Your Rights

🇨🇦 For Canadian Residents (PIPEDA)

You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. To exercise this right, please contact us.

🇪🇺 For European Residents (GDPR)

If you are a resident of the European Economic Area (EEA), you have the right to:

• Request access to your personal data.
• Request correction or deletion (“Right to be Forgotten”).
• Object to processing of your personal data.
• Withdraw consent at any time.

🇺🇸 For California Residents (CCPA)

Under the CCPA, you have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. You also have the right to request deletion of your personal information.

“Do Not Sell My Personal Information”: We do not sell your personal data for monetary value. However, certain third-party cookies (like Google Ads) may be considered a “sale” under California law. You can opt out by adjusting your browser cookie settings.

6. Data Security & Retention

We use SSL encryption (HTTPS) to protect sensitive information transmitted online. However, no transmission over the Internet is 100% secure.

We retain your personal data only for as long as necessary to fulfill the purposes set out in this policy, or to comply with legal obligations (e.g., tax or auditing).

7. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact our Privacy Officer: